sangaah

As a product design director and creative consultant, I advised on product, jewelry design, brand identity, packaging design, and art direction to realize the founders’ vision.

I loved partnering with a women-led startup committed to sustainable, small-batch manufacturing processes.

Every piece Sangaah creates is 14k gold plated recycled brass, and handmade by skilled artisans in New York City.

About the brand: “SANGAAH in Sanskrit means ‘community’ and that's why we're here. We are a proud minority and female owned jewelry brand inspired by Indian culture. The inspiration for SANGAAH emerged from our journeys, diverse cultural backgrounds, and a deep love for fashion and style. We came together to create pieces that blend cultural richness with modern style.”