ulla johnson

Product | UI | UX | Creative | Visual | Brand | Web

For the Ulla Johnson PreLoved initiative, I developed an extension of the Ulla brand vocabulary and crafted an elevated recommerce experience for their customers. One of my favorite parts of the site that we developed is Ulla’s Archive, where users can shop items directly from the founder’s closet. There’s other special collections as well, such as seasonal and vacation edits, so the experience always feels fresh and new.

For this site, I developed a new Heart’s Desire feature in which users could make public postings sharing the items they most wish to find. Anyone who wants to make their dream come true can interact with the listing and give them the Ulla Johnson piece of their dreams.

To evolve and adapt the Ulla Johnson branding to the PreLoved initiative, I developed a new use of their palette, bringing blush to the fore across web and other assets, and leveraging their more ornate accent font. The result feels distinct to the PreLoved program while retaining the core Ulla Johnson DNA.